Here it is: On the surface, network marketing companies appear to be thriving communities of consuming customers all happy with the product that they are consuming and they really are, but what drives that community of thriving consumers has absolutely nothing to do with the product itself. Let’s think about this statement.
Let me ask you a question: Why did you decided to get started in a network marketing business? You don’t have to say anything out loud but answer this question in your head right now to yourself. I guarantee you answer is somewhere along these lines “Well, I started my business because I wanted to make some extra money and who knows maybe even become financially free.” Am I right?
Well let me ask you another question now. When you prospect and talk to leads about your business what do you talk to them about? Most likely you try to stick to the corporate script which inevitable ends up with your prospect asking you questions about your network marketing companies products or services. And by the end of the conversation you’ve lost control of the call and both you and your prospect end up confused (usually somewhere between the details of your companies product, services or compensation plan). You get off the phone and hope that my some grace of god, the prospect you paid $5 to confuse will decide to join your business. Likely story!
Here’s why: Successful Network Marketing has NOTHING to do with selling your prospect on your product at ALL! To the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on your companies business . . . More Money and Financial Freedom!
You see network marketing is built on financial hopes and dreams. Honestly, if you’re looking for business builders to recruit into your organization, your prospects hopes and dreams of financial success are the only thing that you should speak to them about, so they can sell themselves on it.
Think about the situation this way. If you had an equal amounts of your company’s product in one hand and money in the other, which do you think your prospect would choose? The top money earners know the answer to that question and that’s how they make all their money! Continue Reading
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